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Q&A: The Proposed Rockville Town Square Grocery, Part II

Last week's hearing on a beer and wine license for Ellwood Thompson's Local Market turned up new details about, and some opposition to, the proposed store.

The county licensing board on Thursday , clearing a hurdle that had foiled previous attempts to open a grocery store in Rockville Town Square.

The sworn testimony of the hearing revealed details about the proposed market and the hurdles that still lie in its path as its owners work to finalize a lease agreement with Federal Realty Investment Trust.

The following are some basic—and some unresolved—questions about the proposed market, along with answers found in Thursday's hearing.

This is the second of two parts. .

Who wants Ellwood Thompson’s in Rockville Town Square?

City officials, Town Square landlord Federal Realty Investment Trust and at least 25 merchants and 160 residents who signed a petition in support of the beer and wine license application, are in favor of the market.

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“The city has a substantial financial interest in the Town Square development,” City Manager Scott Ullery testified on Thursday. “It is impossible to overstate the importance of that development in the interest of Town Center redevelopment.”

Ullery added that he lives three blocks from the proposed market site, which is at 225 N. Washington St., and has heard “a lot of enthusiasm and support” for the market.

Robin McBride, vice president and Mid-Atlantic region chief operating officer for Federal Realty Investment Trust, told the board that Ellwood Thompson’s “is absolutely the right grocery store for Rockville Town Square and very important for the overall success of the project.”

Who doesn’t want Ellwood Thompson’s in Rockville Town Square?

Some beer and wine storeowners in Rockville Town Center oppose the market—at least as long as it will carry beer and wine.

“We’re really worried about the unfair competition of this supermarket,” Paul Mugge, who owns with his wife, told the board. “We understand the loophole where they’re not calling themselves a chain store, but we don’t understand.”

Mugge told the board that granting a beer and wine license to the market “is skirting the rule of the state of Maryland. It is going to be an extreme hardship for our business and could put us under.”

Added competition from the market would come at a time when retail store owners are dealing with a new state tax increase on alcohol sales and retailers are preparing for , Mugge said.

“The approval of this license very well could put us out of business,” he said.

“Is it a fact you don’t welcome competiton?” asked Murray Kivitz, an attorney representing Ellwood Thompson’s.

“No, I welcome competition. I’m here with the other store owners,” Mugge said.

owner Isa Saleh and Steve Wise, a lobbyist with the Maryland State Licensed Beverage Association who represented Tiger Beer Wine & Deli, also testified in opposition to the license.

“I just don’t think this is a legal or fair competition,” Mugge said.

Will customers abandon small beer and wine stores for the new market?

Patrick Clancy testified that in the 19 years that he has lived on Upton Street he has patronized different beer and wine stores in Town Center for different reasons.

“They all have their place,” Clancy said. “They’re all different. is different from Tiger Deli.”

Clancy said he expects to continue to patronize the different stores.

“They’re certainly competitors, but they’re not directly opposed to each other,” he said.

Are there any remaining hurdles for Ellwood Thompson’s?

The market still must finalize its lease agreement with Federal Realty.

“We should be close,” McBride said after Thursday’s hearing. “There are still issues to iron out with signage. The application today was the major hurdle and we’re happy with the decision.”

In April, the City Council approved a plan clearing the way for signs for the market to be placed on the store and on the Town Square garage, including on the garage’s façade on Hungerford Drive, which will require relocating the “Crossroads” neon sculpture.

“The signage has been a big issue from the beginning,” Hood said.

Ellwood Thompson’s, Federal Realty and Town Square condominium owners are working out some remaining issues with signage, McBride and Hood both said. Both declined to elaborate further.

“There are some minor issues that have to be agreed on and then [the lease] gets signed,” Hood said.

A February opening “is the earliest reasonably we could expect,” Hood said. “It takes time to get everything built.”

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amarynth July 13, 2011 at 04:53 pm
I'm a RTS condo owner, and our building management says that they are not aware of any signage issues. Based on the signage plan that the city approved, I can't imagine what any of the condo owners would be complaining about -- there are no proposed signs on the condo building itself, and it looks like the only signs in view of the condos would be the pedestrian directionals in the square. I guess some people can always find a reason to complain!
Sean R. Sedam (Editor) July 13, 2011 at 05:24 pm
Good to know, amarynth. Please let us know if you hear anything more. We'll be sure to do the same.
Doug in Rockville July 13, 2011 at 08:17 pm
I for one will wholeheartedly WELCOME the competition with the small beer and wine stores around Town Center, and frankly for that matter, up and down Rockville Pike. Most of them carry an absolutely pathetic selection of mostly cheap and god-awful wines, and only the mass-produced beers. There is very, very little selection in stores near Town Center for QUALITY. The only decent wine store I've been able to find in Rockville is The Bottle Shop over off of Seven Locks Road. THey have a simply marvelous selection of wines and don't carry all the usual crap that the stores along Rockville Pike carry. It's the only place in Rockville I buy wine. If the Ellwood Thompson's can bring a better selection and variety, the absolutely positively deserve to have that license! More choices, please.
Temperance Blalock July 14, 2011 at 03:00 am
The current conditions where the county controls the distribution of wine and beer, and blocks access to licenses, not to mention skims off $20 million a year, is one of the most bizarre systems in this country. While I have sympathy for the Mom&Pop beer stores who successfully lobby Annapolis to maintain the current system, they do not have a "right" to a closed monopoly that blocks others from having a fair chance to sell their wares.
Jim Coyle July 15, 2011 at 02:57 pm
I agree with Temprance. The County should get out of the direct sale of alcohol and license others to do so. This is the appropriate model. In most places, retired persons use liquor store employment to supplement their incomes; some are retired police and firemen. Here we are paying persons full-time with expensive benefits. It does not make financial sense. If the County refuses to change, then let's assign policemen and firemen to these jobs after they claim that they can't do normal duty. This way we keep them on the payroll for a full 35 years like other county employees and save bundles of money over time.
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Brigitta Mullican June 2, 2013 at 11:58 pm
Twinbrook Swimming Pool (TSP) can hold three public open house days to introduce the pool toRead More perspective members. This year the dates are June 8, July 13 and August 10. The cost is $5 per person. The TSP has a big insurance policy to cover swimmers. Not sure free is appropriate. As a private membership pool, there are regulations that must be followed.
damian starr June 7, 2013 at 11:46 pm
Does either county or city pool offer free trial periods? I don't think so.
Brigitta Mullican June 7, 2013 at 11:51 pm
If you swim on the 3 open public swim days at the Twinbrook Swimming Pool, you can consider it aRead More trial. Liability insurance does cost money. Entrance of $5 is a real bargain. Members pay to maintain the pool.
Deborah Durham May 14, 2013 at 01:11 pm
I am so sorry this happened to your girls! There is no excuse for the theater personnel notRead More helping. I hope you get an apology from management. Perhaps the city police should have an officer in the area after the last movie.
Joe Shono May 14, 2013 at 08:09 pm
Yaaaay! Lets put it on the police again. Good thinking the Deb. How about Kate gets her daughter aRead More chaperone. Ask 2 people and then a movie theatre employee and then walk home? That story sounds really fishy. I don't believe the world is in as bad a shape as Kate purports.
Theresa Defino May 14, 2013 at 08:55 pm
I think more facts are necessary here. When you didn't hear from them you didn't go to theater toRead More find them? It is hard to know where blame lies here, not knowing how old these girls are. It sounds like your daughter and god daughter don't have their own phones? No matter my children's age, I make it a point to know the running times of the movies they're at, especially if I am the one who is going to be picking them up. We warn children--especially girls and young women--not to go to strangers for help. We know that of the three girls, the man kidnapped one who was his daughter's friend after giving her a lift.
Brigitta Mullican May 29, 2013 at 02:41 am
Looking forward to seeing our Sister City Pinneberg dancers perform. Thank you to all RockvilleRead More families for hosting our German guests and for Karen Rawlins coordinating the dance exchange. Brigitta Mullican