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Community Corner

Don't be Un-Social!

by Janet Waring

It is no longer an option to be un-social. If you are not on the social media platforms where your target market is, you will most likely fail in business. It can no longer be ignored or put on the back burner. In today's marketplace, social media means brand awareness, loyalty, word-of-mouth recommendations, increased visibility, website traffic and increased lead generation referrals. Social media, still being young, will be the dominant source for brand building and advertising in the immediate future. Developing a Social Media Strategy that friends and fans interact and engage with is where content comes in. Knowing what to post, when to post, and how to encourage interaction is the key to your social success.

A Social Media Strategy involves setting goals that fit in with your over-all marketing plan. Social media is real time feedback, and, to ensure effectiveness, we test, target, and measure the strategy tactics. Knowing how to analyze feedback and adjust to the consumers’ values and needs, allows us to amplify the positive and correct the negative.

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